My email list is directly responsible for the $400,000/yr business I’ve been able to create around my blog. The new search tool for THOMAS works in much the same way.

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That same month, Winer published his own improvement to RSS 0.91, which he called RSS 0.92, on UserLand’s website. RSS 0.92 made several small optional improvements to RSS, among which was the addition of the tag soon used by podcasters everywhere. In the proposed specification, RSS once again stood for “RDF Site Summary,” because RDF had been added back in to represent metadata properties of certain RSS elements.

More than a year before Netscape announced My Netscape Network, on December 15, 1997, Winer published a post announcing that the blog would now be available in XML as well as HTML. In 1998, Netscape was struggling to envision a future for itself. Its flagship product, the Netscape Navigator web browser—once preferred by over 80 percent of web users—was quickly losing ground to Microsoft’s Internet Explorer. Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.

The mailing list in which most of the discussion occurred was called the Syndication mailing list. An archive of the Syndication mailing list is still available.

The specification acknowledged Winer by name, giving him credit for popularizing RSS through his “evangelism.” But it also argued that RSS could not be improved in the way that Winer was advocating. Just adding more elements to RSS without providing for extensibility with a module system would ”sacrifice scalability.” The specification went on to define a module system for RSS based on XML namespaces. Arrayed against Winer were several other people, including Rael Dornfest of O’Reilly, Ian Davis , and a precocious, 14-year-old Aaron Swartz.

It provides a moment-by-moment account of how those deep disagreements eventually led to a political rupture of the RSS community. While Netscape was trying to win eyeballs in what became known as the “portal wars,” elsewhere on the web a new phenomenon known as “weblogging” was being pioneered. One of these pioneers was Dave Winer, CEO of a company called UserLand Software, which developed early content management systems that made blogging accessible to people without deep technical fluency. Winer ran his own blog, Scripting News, which today is one of the oldest blogs on the internet.

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So, while the RSS feed slowly rides off into the sunset… a new age of email marketing is evolving right in front of us with endless possibilities. Blogging and smart email marketing are one of the most powerful combinations to both driving regular traffic to your content and making money from your blog. Unlike with social media platforms like Instagram and Twitter that can change their algorithms or go out of business one day, nothing can prevent you from reaching the people on your email list.

This is the same Aaron Swartz that would later co-found Reddit and become famous for his Find out more. Both 32 bit and 64 bit versions of Daemon Tools available to download here. hacktivism; in 2000, according to an email to me from Davis, his dad often accompanied him to technology meetups. Dornfest, Davis, and Swartz all thought that RSS needed namespaces in order to accommodate the many different things everyone wanted to do with it.

Winer felt that it was “unfair” that the RSS-DEV Working Group had arrogated the “RSS 1.0” name for themselves. In another mailing list about decentralization, he wrote that he had “recently had a standard stolen by a big name,” presumably meaning O’Reilly, which had convened the RSS-DEV Working Group. Other members of the Syndication mailing list also felt that the RSS-DEV Working Group should not have used the name “RSS” without unanimous agreement from the community on how to move RSS forward. The RSS-DEV Working Group published a final version of their specification in December.