Because of the Census Bureau counting almost 25 million women that are latin america, marketers and news businesses have begun getting worked up about the possibility to attain them.
One of the most current initiatives is really a publication that is new Cosmopolitan Latina, which will start publishing in might and you will be directed at American-born Latin women who are bicultural and bilingual.
“A great deal of marketers recognize that they must spend using the Latino market, ” said Donna Kalajian Lagani, the vice that is senior and publishing manager at Cosmopolitan. But latinos that are many she said, “are digesting their information in English. ”
In accordance with the census, for the Latin women in the usa, a lot more than eight million are native-born and over the age of 18. “She’s extremely Latina, but she’s additionally really US. You can’t split the two, ” Ms. Kalajian Lagani stated of this new magazine’s meant audience.
Hearst, which has Cosmopolitan, intends to begin with one problem within the springtime and another into the autumn, and also at very very first, it will publish 545,000 copies which is made for sale in states like Texas, Ca, Florida and nyc, which have big Latino populations.
Latin women represent a “core Cosmo brand name, ” accounting for starters in just about every four readers, stated Ms. Kalajian Lagani. The core subscriber base for the printing edition of Cosmopolitan is 1.45 million in the us.
Besides the brand new book, Cosmopolitan will include content and marketing focused on Latin women in 750,000 copies of its regular problem. The Cosmopolitan internet site may have a split tab for Latino-focused content and can offer Web-only articles authored by Latina bloggers as well as the content from Cosmopolitan Latina. Visitors may also be in a position to get beauty and advice on fashion from Latina bloggers on the smart phones.
The main competitor to Cosmopolitan Latina is Latina magazine, posted by Latina Media Ventures. Latina mag recently celebrated its anniversary that is 15th issue placing 15 Latin ladies, such as the actresses Salma Hayek, Rosario Dawson and America Ferrera, on its address.
One of several hallmarks of Latina magazine is its utilization of “Spanglish, ” or the periodic usage of Spanish terms in otherwise English text. Michelle Herrera Mulligan, the editor of Cosmopolitan Latina, stated the brand new book would utilize Spanish terms if it felt “natural within a tale. ”
Ms. Herrera Mulligan stated the mag would concentrate on problems like entertaining, beauty and how Latinas linked to their own families. The general vocals regarding the book, she stated, may be one which asks visitors, “why is you well informed, the thing that makes you bolder? ”
Spanish-language versions of Cosmopolitan have significantly more compared to a million members away from united states of america, a lot of them in nations like Argentina, Mexico and Colombia.
In accordance with information through the Publishers Suggestions Bureau, a unit of this Association of Magazine Media, the amount of advertising pages in Latina mag increased 11.5 percent in the 1st three quarters of 2011 in contrast to the exact same duration a year earlier in the day. Despite an economy that is sluggish printing news, advertising income for similar duration risen up to $20.9 million when it comes to very very first three quarters of 2011, from $18.5 million for similar duration this year.
Advertising revenue for Cosmopolitan increased almost 4.6 per cent, to $292.5 million, for the very very first three quarters of 2011 weighed against the exact same duration a year before. The sheer number of advertisement pages dropped about 2 %.
George Cleary, the president of Coty Beauty Americas, a perfume and cosmetics business, stated the business ended up being considering marketing in Cosmopolitan Latina. “The Latina feminine is extremely beauty-involved, ” Mr. Cleary stated. “She features a higher tendency to expend on our brands. ”
One of many company’s mascara brands, Rimmel, happens to be television that is showing on Univision and operating Spanish-language printing ads since September 2010.
Latino ladies have never gone undetected by other media outlets. At Siempre Mujer, a Spanish-language mag posted by Meredith, advertising revenue when it comes to very first three quarters of 2011 risen up to $11.8 million from $8 million throughout the exact same duration this season. The amount of advertising pages within the mag increased almost 30 % throughout the period that is same.
People en Espanol, the version that is spanish-language of mag posted by Time Inc., had a 35 % escalation in advertising income to $44 million, and a rise of advertising pages of close to 30 %.
Tv has additionally taken note. In the upfront presentations in May, tv executives had been offering brand new development aimed at the Latino market. The presentations that are annual that are supposed to entice advertisers to get time during development, included the development of Utilisima, a life style community for Latinas developed by Fox Hispanic Media, area of the Information Corporation.
Telemundo, owned by NBCUniversal, has made efforts to attain the growing Latino market, including my asian bride net mail order brides signing the favorite Latina television character, Cristina Saralegui, on her behalf brand brand brand new show, “Pa’lante con Cristina. ”
Ms. Saralegui has said she would welcome both Spanish- and English-speaking a-listers regarding the show, that will be available, as are other programs in the community, with English subtitles. Ms. Saralegui once edited the version that is spanish-language of.